On Wednesday night I spoke at The 'Spotlight on Mobile Web' Supper for Brightons Chamber of Commerce. There we're 3 speakers including myself, Gary Peters from BrightonandHovejobs.com and Nick Lazar. We were all asked 3 questions about mobile and I thought that I would lost my responses here:
What are your mobile predictions for 2012 and beyond?
- Nokia fight back with windows 8 – and a possible buy out of Nokia from Microsoft
- mCommerce will grow massively and with NFC it will start to change the mindset of people accepting phones as a wallet
- mCoupons will rise and help push coupon offerings – possible though QR codes
- Mobile Artificial Intelligence ( MAI ) with grow in popularity. Siri is a great start but its just the beginning.
- Mobile PA
- RIM (Blackberry) move onto Android platform
- Augmented reality starts to emerge
The standards for HTML5 are still in motion so native apps will continue to be stronger than web-based apps. But as in 2011, many of the native apps on smartphones will use HTML5 as a base with a native wrapper around them. With the number of HTML5 compatible handsets expected by 2013, we’ll see momentum grow for true web apps on low-end phones.
A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.
What content is better for apps and what is better as a mobile website (and why)
The benefits of Mobile Sites
Immediacy – Mobile Websites Are Instantly Available
Compatibility – Mobile Websites are Compatible Across Devices
Upgradability – Mobile Websites Can Be Updated Instantly
Findability – Mobile Websites Can be Found Easily
Shareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users
Reach – Mobile Websites Have Broader Reach
LifeCycle – Mobile Websites Can’t be Deleted
A Mobile Website Can be an App!
Time and Cost - Mobile Websites are Easier and Less Expensive
Support and Sustainability
The benefits of Mobile Apps
Complex Calculations or Reporting
Native Functionality or Processing Required
No connection Required
What evidence is there that people are spending more time using their mobiles for e-commerce?
M-commerce is set to see growth of 55% over the next five years and will grow more quickly than any retail channel
Paypal record $4bn using mobile
Square up app
People comparing prices on phones before purchasing thing – shops are becoming show rooms for the big online sites like Amazon
8% ok UK adults by via mobile phones
The evening, from what I hear was a great success and I want to thank the Brighton Chamber for the invitation to speak.