Branding for a thought-leading,
research company


Flexotronix commissioned us to create a brand that represents their values, ethos and commitment to research. Our client gave us a relaxed brief encouraging us to use our creativity. Adhering to use of scale as this brandmark would need to be used, recognised and understood at very small sizes.






Project process

Sprint One

Brand Discovery

Flexotronix wanted a brand that would represent their forward-thinking value’s and attract a like-minded audience. As engineers, researchers and academics. It was important that they were represented as visionaries with culture and legacy at their heart!



Sprint Two

Brand Concept Creation

Keeping our client’s brand values and vision in mind, we explored shape, texture, pattern, colour to create mood boards that demonstrated the direction this brand to could take.



Sprint Three

Brand Refinement

We were keen to recognise their fresh ideas and forward-thinking, so we used a gradient blend of shades to show movement and growth. Exploring different fonts and illustrating various versions, we wanted to draw attention to the F by either creating a stand-alone icon, crest or stamp.

Sprint Four

Brand Launch

To launch the Flexotronix brand we produced some tactile business cards. Showcasing the brand on one side and clients details on the other we finished them with a touch-sensitive velvet lamination.

Project details

Our Solution

Our solution was simplicity, clean lines, and modern typography. Which has given our client an identity that will drive audience recognition, flexible use, and room to grow. The final brandmark includes an F that cleverly fits to create part of the whole shape, and pairing this with a colour palette of blue. We’ve signified security, trust and calm .We wanted to insinuate that their findings behave like a missing piece of a puzzle.


  • Research & Brand Strategy
  • Logo Design
  • Stationery Suite
  • Brand Guidelines

Scalable logo design

By keeping the brandmark simple with clean lines we were able to use the brandmark in any size or position, without losing impact or integrity.

The importance of scale

Delivering a brand that was striking recognisable and fit for purpose was imperative, as this brand will need to thrive digitally and in print.

Future Proof

We create brands that are future proof and ready for the businesses they were designed. Brands are evolving, growing and pivoting with every decision. Which means their identity needs to be able to keep up. Flexotronix needed something that represents their business now and is also flexible and ready to pivot in the furture.

“Fox&Bear were exceptionally good at understanding where we are now and what we are looking to achieve in the future. ”

Jeremy Burbidge
Managing Director

Related branding & design work

View all work