1.
Brand discovery
Research helps us discover as much as possible about your business, target customers to connect with, and what your brand needs to achieve as well as your specific likes and preferences.
2.
Brand concepts
Initial brand ideas such as logo designs, colour schemes, fonts and imagery are presented so you can tell us exactly what you like, don’t like and what we can do slightly differently.
3.
Brand refinement
With your initial brand ideas approved, we can start digging deeper into specific colour shades and font types and where they should be used, logo lockups for different settings and the overall look of the brand.
4.
Brand guidelines
Next, we create extensive but easy-to-use brand guidelines to make sure the colours, fonts, imagery, logos, style and tone of your branding remains consistent across any online and offline media.
5.
Brand execution & support
With guidelines to work from, we can create branded material for your website, social media channels, print media, promotional items and anything else you need to promote your business going forward.