More than half of the global population now actively uses email, according to a 2019 study by Radicati, and this is predicted to keep growing. Email marketing is one of the most effective tools for digital marketers, with the highest ROI of any digital marketing channel.
The Direct Marketing Association’s latest research revealed the estimated ROI for every £1 spent on email has increased by almost £10 since the GDPR in May 2018, now sitting at £42.24 (a 31% increase from 2017).
Why is email marketing so effective? Because it means talking directly to existing and prospective customers who have chosen to receive messages from you – you’ve already piqued their curiosity, now you just need the expertise to get them over the line. With competition increasing, knowledge of micro-segmentation, hyper-personalisation tactics and AI are key to standing out in your customer’s inbox.
At Fox&Bear, we’ll use our agility, wisdom and authority to make your business stand out against the rest.
To get the most out of your email marketing efforts, you need a solid strategy, insightful segmentations and powerful content.
You also need to make sure you’re continually building your database in a way that’s compliant with the latest regulations.
Our team are experts, with continually expanding industry knowledge and will build a bespoke approach for your business that includes beautifully branded, personalised emails that are GDPR compliant to drive engagement and conversion as the main goals.