Whether you’re rebranding or simply looking to make your creative content more effective, our workshops are designed to help you identify your core values, your USPs and target personas, all of which work to bring the story of your brand to life.
Defining a distinctive brand identity, tone of voice and audience is a vital part of any marketing strategy.
In an increasingly competitive landscape, standing out from the competition in a way that resonates with your audience is more important than ever. But how do you start?
What is it that makes your brand unique? What are the core values that you want your brand to be known for? Our workshops will help define a brand strategy that clearly reflects your business identity and the story you want to tell, ensuring we can help you create a memorable impression for your audience.
Our design and creative engagement teams will work with you to define the messages and tone of voice that represent what you stand for, and that will help you speak directly to your target audience.
We provide a bespoke brand strategy document and tone of voice guidelines that break down everything from how the visual elements of your brand work with your values and messages, to the key channels and tone that ensure your audiences really hear what you have to say.
Defining your audience is vital when it comes to any marketing campaign, however, we know it’s not always easy to really get to grips with what makes them tick and respond to your marketing efforts.
At our persona development workshops, we’ll use an initial dive into your existing audiences to refine more specific audience groups, or personas, based on our market knowledge and what else you might know about them.
Post-workshop, we’ll develop a bespoke set of personas that represent and humanise your key audience using demographic and psychographic data. From here, we’ll be able to create dynamic, customer-centric journeys, making your marketing budget much more efficient.
At Fox&Bear, we’re experts in crafting the right messages for the people you want to reach on the most effective channels. We’ll work with your team and key stakeholders across your business to understand your audience – based on insightful data – to get to the heart of what makes your brand special.
From there, we look at the best ways to reach audiences who will care about what you have to say, with a variety of creative ideas to help you say it effectively. Involving your wider team in this process means that everyone is committed to these ideas and their success. You’ll come away with a six-month cross-channel content plan, integrated with your existing marketing strategy.