Increasing overall website traffic by 26% in less than 12 months
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introduction
A number of specialties offered at KIMS Hospital are unique to independent hospitals in Kent including nuclear medicine and interventional cardiology.
The organisation’s number one objective is to provide safe, outstanding quality care for patients.
Being a relatively new hospital, KIMS Hospital’s challenge was to increase brand awareness in Kent, East Sussex and South East London, and highlight the USPs in order to attract more patients.
Another difficulty we discovered on beginning work with KIMS Hospital, is the bespoke website created by a previous agency, which has limited opportunities for further development. This means that other digital avenues to reach people are all the more important and need to be maximised.
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Client
KIMS Hospital
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Industry
Healthcare
Strategy development
Strategy development
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Stage One
Strategy development
Worked closely with the team in the development of the marketing strategy
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Stage Two
Website improvements
Tackled the most urgent website development work, and identified further areas for improvement, prioritising and managing the delivery of several key development tasks
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Stage Three
Paid campaigns
Collaboratively planned and delivered cross-channel campaigns for cardiology, orthopaedics and recruitment
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Stage Four
Measuring KPIs
Helped to set targets for the business, regularly reporting on key measures, such as leads generated by the campaigns and cost per acquisition
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Stage Five
Campaign optimisation
Set up, developed and managed core PPC campaigns, whilst supporting and upskilling the in-house team to manage others
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Stage Six
New content creation
Created new website content and pages for the site and provided ongoing insight into website development and planning for a new website
