LexisNexis
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introduction
A global leader in data and analytics, LexisNexis combines legal and business information with technology to transform the work of their clients in over 150 countries.
Working with the team since 2018, we’ve crafted an integrated strategy to deliver a new product identity, multiple graphics, website page designs and
email template designs. From concept to completion, our team of experts have designed and delivered engaging materials that have supported the brand’s global reach and reputation.
Deliverables:
Digital Advertising, Print Advertising, Brand Strategy, Graphic Design, Print Design
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Client
LexisNexis
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Industry
B2B
Digital Advertising
LexisNexis’ main product marketing activity focuses on digital ads and email marketing.
We’ve produced multiple launch and BAU digital campaigns for products including LexisNexis Create, LexisNexis Library, LexisNexis Mlex, LexisNexis PSL and LexisNexis Context.
These comprise static and HTML5 animated ads across social, organic and paid media.
Print Advertising
Print ads are another important component of the LexisNexis marketing mix, supporting digital campaigns with targeted ads in publications such as The Lawyer and Financial Times.
Brand Strategy
As part of a wider strategic review, we were asked to assess the brand and marketing collateral for the UK arm of the business.
Our recommendations included a range of new creative directions, new copy lines and marketing collateral templates which are now widely used throughout the business.
