Creative Marketing | 6/04/2015

10 Useful Twitter Facts to Improve Your Social Campaigns

Posted by Lawrence Greenlee

As the end of Q1 draws to a close in 2015, now is the time to reflect and concentrate on those flagging areas. Every year has the potential for growth, ideas and prosperity, but have you done enough to raise your online game this year? If you’re wondering how to harness the power of Twitter to work for you and your clients, here are ten useful facts that could help steer your campaigns in the right direction.

The average Twitter user follows five or more businesses. Over a third (37%) will buy from a brand they follow.

This useful statistic shows that Twitter should be used by businesses to improve brand awareness and sales and demonstrates the importance of good branding. Keep visual branding coherent across all web platforms to create a memorable identity that users will keep going back to.

Smartphone users are 79% more likely to access Twitter several times a day – they’re also twice as likely to use Twitter shortly after waking up.

Mobile optimisation was marked as a huge digital opportunity in 2013. This year, a lack of mobile optimisation can quickly convey a dated business approach with lack of digital prowess. Spend that extra bit of cash to make your website optimised for your new Twitter followers to grow your business. Take your followers on a journey that fits into their day. For example, breakfast posts in the morning, followed by a lunchtime break post and an interesting read to mull over in the evening.

Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets.

Content has moved away from black and white print into the multimedia arena following years of crucial social media statistics on what gets shared and by how much. As the sheer amount of Twitter posts increases every year, use an on-point picture to illustrate your point in a flash.

95% of B2B buyers prefer shorter content formats.

According to the National Center for Biotechnology Information, the attention span of an average browser dropped from 12 seconds in 2008 to just 8 in 2013 – one second less than the span of a goldfish. Following the success of sites such as Buzzfeed, marketers are mixing up their offerings to include different, media-rich formats that will appeal to a new generation of attention-deficit users.

With 1,651,877 engagements in the just 3 months, Ebay was the most engaging brand on Twitter in January ’15.

Research on which brands are doing well and those that need improvement can spark new ideas for your own business and campaigns. Multi-national companies, such as Ebay, are key players to follow as they have the resources to optimise their marketing efforts. Look and learn.

Twitter advertising is 6x more expensive compared to Facebook advertising, but the click-through rate (CTR) of Twitter ads is to 8 to 24x higher.

Smaller companies with tighter budgets have been hit by strict Facebook algorithms that bases its reach on engaging content. Companies that feel squeezed out may want to consider an alternative, such as Twitter ads, that reward higher advertising rates with an increase in click-through rates.

Promoted tweets can boost offline sales by up to 29 percent.

Actionable words like ‘download’ will increase clicks by 13%.

It has been revealed that users need a subtle nudge from time to time to invest their time in your service or product. Action words, such as ‘retweet’ or ‘download’ give your followers an inclusive incentive to make the extra clicks that count. It’s your job to follow through on your promises by provided resources to download or prizes to dish out.

According to Lithium, 53% of users expect a response within the hour, which rises to 72% if they sent a complaint.

Like effective content marketing, tending to your social media posts should be continuous and ongoing. Keep a note of when you schedule your tweets every day and keep your smartphone on you at all times to answer a query.
37% of UK Twitter followers trust a retailer more in they have an online presence on Twitter and other social networks.

Trust is hard to gain and is quickly lost in business. Social media should be viewed as a way to connect and share with your followers rather than forcing sales down their throats. Use sites such as Followonk to gain insights on who is following you and when they are likely to click to tailor your campaigns.

Tell a story and optimise your results on social media with the help of Cobb Digital. We use the latest techniques, industry knowledge and tracking tools to increase boost ROI and create monthly reports that put your gains into perspective. Call us on 01273 208913 to receive a free audit of your social media pages.