How Does User Experience Affect Design?

Having a website that looks amazing is completely wasted if people landing on the website don’t really know what it’s for and can’t find the things they’re looking for. People look at websites because they want or need something and, if your website doesn’t appear to give it to them immediately or very very quickly, they will click off no matter how fabulous it looks, sadly.

Conversely, if you have a simple, clear and easy to use website that looks unappealing, it will have the same effect. Balancing aesthetic appeal with how people will actually use the website, called user experience or UX in the industry, is the most important role of the website designer.

Here are some of the aspects of user experience designers need to consider when designing a website.