News | 22/11/2019
Pathos, Ethos, Logos with James Dempster
In 4th century Athens, Aristotle came up with his three artistic proofs: pathos, ethos and logos. James Dempster from Cobb Digital explains their relevance today, in the world of digital marketing. At its heart, marketing is storytelling – and no story is complete without the three artistic proofs.
Like what you hear? Why not let us know over on Twitter, @CobbDigital!
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