Paid media | 4/10/2017

Transform your email marketing with seamless integrations from Email+

Posted by Lauren Isaacs

Zapier provides an easy way to integrate your email marketing with hundreds of web services, allowing you to pass data between your favourite applications enabling you to send targeted emails and trigger dynamic workflows using Email+.
We wanted to be able to provide our clients with complete versatility with email marketing services that can seamlessly integrate into your business. Our email platform can connect to thousands of CRM platforms and web apps to provide top of the range email automation capabilities that are easy to set up and at a low cost to you.

Zapier connected apps

Let’s use Salesforce CRM and Email+ as an example…
The starting point is to create a ‘Zap’ that triggers when a new contact is added into Salesforce – when that happens, all the user details can be sent automatically to Email+ and trigger a workflow. This could add that person to one or more lists, send them a series of emails over a timed period or put them on the path of a completely customised user journey – it’s that simple!
Put simply, creating a ‘Zap’ is based around triggers and actions; a way of automatically linking things so that when something happens in one app stuff gets done in another one too.
Just a few of the features:
Connect hundreds of apps to Email+ with no coding
Synchronise users between your CRM and back again
Leverage the power of dynamic email workflows based on triggers within other apps
Maximise marketing communications by ensuring nothing ever slips through the net
Getting started with Zapier
With hundreds of apps to choose from and a range of triggers and actions that we’ve developed the possibilities are almost limitless – especially when you bring multi-step Zaps in to play.
In this first version of the app there are four triggers and four actions. More are currently being developed, but for now this little lot will provide you with everything you need to connect your favourite apps to Email+ and back again.
So, what can you do with Zapier and Email+?
When things happen in other apps…
Trigger a workflow
Create or update a person’s details
Subscribe or unsubscribe people from lists
Permanently suppress peoples’ email addresses
Link triggers within Email+ to automate actions in other apps…
When a link in an email is clicked
When people click unsubscribe
When a user is created or updated
When a campaign is sent
Need to connect multiple apps?
With multi-step Zaps, you’re no longer limited to two steps – you can set things up to trigger actions in as many apps as you like.
At Cobb, we know email inside and out and love nothing more than developing strategies that work for our clients. If you’re looking to develop and implement some targeted, dynamic email workflows that run seamlessly alongside your CRM software, give us a call on 01273 208913.