We started working with EWS in 2018 tasked with an objective to increase visits to West Sussex, especially in low seasons and highlight all that the region has to offer. Prior to our work, the EWS brand was disjointed and lacked a coherent look and feel. We knew the key to success was through an integrated marketing strategy and in order to achieve that we needed to deliver a contemporary, inspirational brand that would stand the test of time and work across print and digital to deliver increased brand awareness and visibility.

We created a recognisable brand, with core colours and elements that allowed us to develop and grow the branding. For example, over the last five years, our iconography has grown to include activities, locations, and events making the website identifiable, while retaining our core brand objectives. Elements like the map have also been developed for particular thematic campaigns allowing us to showcase the area in an inspiring way, while still keeping the EWS brand front and centre.

*Economic Impact Assessment, ‘based on the findings of the evaluation, the campaign generated £2,147,000 in resident and visitor trip expenditure from trips made so far, and £247,000 from those due to be taken in December 2018.