Supporting the growth of the West Sussex tourism economy
Experience West Sussex
The Experience West Sussex Partnership is the central voice for tourism in the region.
Working in collaboration with its partners West Sussex County Council, Adur District Council, Arun District Council, Chichester District Council, Crawley Borough Council, Horsham District Council, Mid Sussex District Council, Worthing Borough Council and the Coastal West Sussex Partnership, to deliver collective value through industry intelligence, leadership, information, inspiration and collaboration for the benefit of the West Sussex visitor economy.
The partnership provides business support and creative marketing campaigns to attract visitors to the area and EWS works with stakeholders including the Local Enterprise Partnership, SDNPA, Sussex Chamber of Commerce, Gatwick Airport, Govia Thameslink Railway and neighbouring destination management organisations to maximise results.
Experience West Sussex
4.5 million organic impressions through Facebook, Twitter and Instagram
Our organic social media strategies have generated 4.5 million impressions, equating to 173,134 engagements from real people.
Through off-site content generation, content curation, engaging captions and expertise in tactical strategy we’ve grown all the EWS social channels while collaborating with the larger marketing team. We ensure a joined-up approach to campaigns that position West Sussex as THE perfect destination for multiple demographics.
Promoting over 500 businesses through EWS
In addition to the business database, the PR team has supported with integrated digital marketing campaigns by assisting with competition partnerships, organising and supporting influencer press trips, daily business communications for events, special offers and updates, industry support, business newsletters and more.
We have successfully inspired and attracted new audiences to the county and to date, we now have 536 businesses on the site which we look to grow even further with our continued work with Experience West Sussex.
Expanding awareness with Meta Ads
We have been running Meta ads for Experience Sussex for over two years. Targeting a range of demographics across the South-East and the rest of England, our campaigns have been hugely successful in increasing awareness of Experience West Sussex and the hundreds of businesses they partner with.
To date our adverts have generated over 13.5 million impressions, 179,000 clicks, 5,366 email subscribers and 3,251 competition entries.
Utilising bright, engaging imagery and video content that shows off local businesses and attractions has been the key to the success of these campaigns as well as utilising a strong mix of traffic and conversion campaigns to exceed our targets.