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Repositioning a world leading security printing company

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Zunoma

introduction

Zunoma is an innovative security printing company providing technological solutions that combat forgery and counterfeiting.

With over 75 years of experience, Zunoma works across a wide range of sectors including governments, retail, education, local authorities, and financial institutions to provide bespoke digital transformations with its wide range of custom products.

  • Client

    Zunoma

  • Industry

    Tech

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Our Solution

Zunoma engaged Fox&Bear to help reposition their businesses and create a fresh and innovative visual identity following a renaming exercise.

The rebrand included a new visual identity, copywriting, website, photography, website, signage design, social media branding and a visual brand guideline system that captured the true essence of their brand.

Deliverables

  • Brand Design
  • Signage
  • Social Media Branding
  • Website Design & Development
  • PR & Content
  • Paid & Organic Social Media
  • PPC
  • SEO / WO

Responsive web design

Zunoma’s responsive website was designed to showcase their wide market offering and instil trust following their name change. We designed a company timeline for the About page to detail the companies rich history and ensured clear call to actions were used to encourage visitors to make an enquiry.

A comprehensive PR strategy

Following the rebrand, the PR team has helped Zunoma maintain its position as a trusted brand within the digital print security sphere. We’ve worked with Zunoma to create a fully comprehensive PR strategy and have produced regular press releases and expert narratives to help position Zunoma as a thought leader of its sector.

Securing 800,000k readers

Since May 2021, we have secured a total of 800,000k readers for Zunoma through press releases alone and have featured in wide variety of national publications, including HR News, Financial IT and Print Week, as well as securing coverage in the Sussex press. Currently, we are continuing our work with Zunoma to increase its credibility within the industry, reach PR goals and promote its services to a range of different sectors.