The International Society of Ultrasound in Obstetrics & Gynecology (ISUOG) has been holding its World Congress event since 1991. Previously, physical congress events were held in leading cities around the world; 2020 brought an unforeseen challenge with new Covid-19 restrictions in place, requiring a need for ISUOG to move its congress online. Having never hosted the congress online before or used a full digital advertising strategy to promote it, the challenge in achieving registration targets presented itself.
Fox&Bear was appointed to support ISUOG in promoting the event and targeting new global audiences to attend its first year online. A last-minute paid media strategy was required in order to reach registration target.