Ecommerce revenue increased by 178%

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Ridgeview have been at the forefront of the recent evolution of English sparkling wine production, making history as winners of ‘Winemaker of the Year’, International Wine & Spirit Competition 2018.

Investing in a new site in 2017, Ridgeview were cautious to avoid any losses in historic search engine rankings, traffic and business.

Fox&Bear were appointed with supporting the site migration, as well as later supporting with their following rebrand and digital marketing activity in 2018. Our aim was to build on Ridgeview’s established brand to create a search-engine friendly website that reflected their values and the quality of the product as well as deliver a good user experience without compromising on design.

  • Client


  • Industry


Project process

Migration strategy

Migration strategy

  • Step One

    Migration strategy

    Recognising the importance of striking the balance of design, functionality and usability, the web optimisation team put a plan in place to review and enhance the rebranded designs to ensure the site was fit for organic traffic.

  • Step Two

    Search-forward build

    SEO migration support of a new website, including putting search at the forefront of the site architecture and designs

  • Step Three


    Taking a mobile-first approach and prioritising the mobile speed and user experience

  • Step Four

    Content strategy

    Producing a search term analysis consisting of keyword research and analysis to support the ongoing blog strategy

  • Step Five


    Supporting the rebrand by making website design changes

  • Step Six

    HTTPS migration

    Improving website speed through supporting a move onto HTTPS and a dedicated server

  • Step Seven

    Ongoing support

    Reviewing and monitoring search performance, and optimising the site for improved visibility over time

178% increase in ecommerce revenue

By implementing the above and providing continued support, eCommerce revenue has increased by 178% in the last six months.

Working closely on the content creation strategy, optimising the user experience and ensuring SEO best practice at every turn, organic traffic has increased by 39% year on year. We continue to support Ridgeview’s website by providing website training, regular AB testing and ongoing analysis including mobile heatmaps.

Key results

  • Ecommerce revenue up by 178% in the last six months
  • Organic search revenue increased by 83%
  • Organic traffic increased by 39% year on year