Ridgeview

Ecommerce revenue increased by 178%

The challenge

Ridgeview have been at the forefront of the recent evolution of English sparkling wine production, making history as winners of ‘Winemaker of the Year’, International Wine & Spirit Competition 2018. Investing in a new site in 2017, Ridgeview were cautious to avoid any losses in historic search engine rankings, traffic and business.

Fox&Bear we’re appointed with supporting the site migration, as well as later supporting with their following rebrand and digital marketing activity in 2018. Our aim was to build on Ridgeview’s established brand to create a search-engine friendly website that reflected their values and the quality of the product as well as deliver a good user experience without compromising on design.

Client

Ridgeview

Industry

Retail

Website

www.ridgeview.co.uk

Our solution

Step one

Migration strategy

Recognising the importance of striking the balance of design, functionality and usability, the web optimisation team put a plan in place to review and enhance the rebranded designs to ensure the site was fit for organic traffic.

Step two

Search-forward build

SEO migration support of a new website, including putting search at the forefront of the site architecture and designs

Step three

Mobile-first

Taking a mobile-first approach and prioritising the mobile speed and user experience

Step four

Content strategy

Producing a search term analysis consisting of keyword research and analysis to support the ongoing blog strategy

Step five

Rebranding

Supporting the rebrand by making website design changes

Step six

HTTPS migration

Improving website speed through supporting a move onto HTTPS and a dedicated server

Step seven

Ongoing support

Reviewing and monitoring search performance, and optimising the site for improved visibility over time

The outcome

178% increase in ecommerce revenue

By implementing the above and providing continued support, eCommerce revenue has increased by 178% in the last six months.

Working closely on the content creation strategy, optimising the user experience and ensuring SEO best practice at every turn, organic traffic has increased by 39% year on year. We continue to support Ridgeview’s website by providing website training, regular AB testing and ongoing analysis including mobile heatmaps.

Key results

Ecommerce revenue up by 178% in the last six months

Organic search revenue increased by 83%

Organic traffic increased by 39% year on year

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