Creating a luxury brand for medical aesthetics leaders
Dr Woodward and Dr Manning were looking to take their aesthetics clinic to the next stage.
Having pioneered their own non-surgical facelift ‘The RiverLift’ and positioned themselves as the go-to experts in women’s health, they were looking for a new brand identity that reflected their expertise and their clients.
We worked with Dr Woodward and Dr Manning to dissect what makes them passionate about their business, their ‘why’. This defines the brands vision, mission and values, which helps guide the visual direction. We delivered our findings to them in our brand debrief and mood board.
Brand Concept Creation
River Aesthetics’ brand values are aligned with natural beauty and that is why we combined texture, science and nature. To truly reflect the core of their experience as doctors, we designed a logo which is a stylised Golden Ratio triangle and Fibonacci swirl paired with natural leaf textures and metallic tones.
When we develop any brand, we always consider placement. Where and how will this be used? What will it look like on social media platforms? How will it work on printed materials? Are there enough assets to guide attention to important pieces of information? With these question in mind, we set about creating a texture and colour palette that could be used with ease across all platforms.
We designed signage, business cards, a price list, treatment brochures, aftercare booklets and even consulted on a brand photoshoot, meaning there was no room for brand inconsistencies.
Before you can design and build any website, it is always important to do your research. Working with our SEO partners, we delivered a search term analysis and site map that would maximise the visibility of the site and evaluate the new brand.
It was important to include easy to understand information about River Aesthetics treatments and the conditions they treat. We used the new brand assets to highlight important information and used heavily edited stock photos alongside unique shots to truly represent the level of service, results and expertise clients experience in clinic.
We designed a bespoke front-end with a WordPress CMS, giving our client the best of both worlds, a truly on brand experience and easy editing and updates. Our websites go through rigorous testing and checks before going live.
Launch and Marketing
As brand guardians, we assist with the ongoing visual marketing, designing support materials such as flyer, invites, newsletters and brochures. This means we were able to assist our clients at their launch party with goodie bags and brand giveaways.
Textures and patterns
To combine the ideas of natural beauty with cutting edge medical techniques and expertise, we had to use patterns and textures to reflect these ideas at the same time. This is why we chose a logo incorporating a ‘Golden Ratio’ triangle and Fibonacci swirl to reflect mathematical precision but this ratio, particularly the swirl, exists a great deal in nature too. We used a metallic colour to represent the medical profession but in a muted natural colour to incorporate the natural beauty theme. Similarly, we used lots of natural textures and soft lines to reflect the subtle natural work River Aesthetics do.
A suite of
The images, logos, themes and colours we used to create River Aesthetics’ brand aren’t just for use on the website. We created assets that perfectly reflect the brand and can be used in print media, social media, emails, displays and anywhere else. Having this material ready to use or custom created by us for a specific purpose means the branding is consistent across every medium.
River Aesthetics’ metallic coloured logo looks particularly good in print especially next to the soft natural tones used in the rest of the branding. All of the printed material we designed was totally consistent with the online branding as we were aware from the start that they would need lots of brochures, etc. so their branding had to work well both online and in print.